From bleeding out in the street and being kidnapped by bandits to organ harvesting rings and alligator attacks, this ad focuses on the most darkly intrusive thoughts that can go through a parents' head about their kids.

TEAM CREDITS

CLIENT: Life360

PLATFORM: Family-Proof Your Family

CAMPAIGN: Love Song + All the Best People Are Dogs 

CLIENT

Life360 

Mike Zeman, CMO

Jon Troutman, VP of Brand & Creative

Spencer Hansen, Senior Creative Director

Katy Walden, Product Marketing Director

Brittany Lamp, Director of Brand Content

Kelly Hamilton, Senior Creative Project Manager

AGENCY

Alto New York

Hannes Ciatti - Chief Creative Officer, Founder

Matt Bonin - Managing Partner, Entertainment + Production

Ed Rogers - Managing Partner

Tara Fray - Head of Strategy, Partner

Tom Naughton – Strategy Director

Jason Bagley – Executive Creative Director

Darcie Burrell - Creative Director

Lawrence Mellili - Creative Director 

Josh Litwhiler - Executive Producer, Film 

Shannon Coletti - Head of Brands

FILM

PRODUCTION COMPANY

MJZ

Director: Steve Ayson

Executive Producer: Noah Goldsmith

Producer: Martha E. Davis

Director of Photography: Larkin Seiple

Production Designer: JC Molina

MUSIC

Composer: Nick Lutsko 

Walker

Managing Director: Sara Matarazzo

Executive Producer: Dottie Scharr

EDITORIAL

TRIM

Editor: Tom Lindsay

Executive Producer: Polly Kemp

Assistant Editor: Milo Benett

POST / VISUAL FX

KEVIN

VFX Supervisor: Robert Murdoch 

Producer: Andrew Cowdery

COLOR GRADE 

TRAFIK

Colorist: Ricky Gausis

Producer: Phoebe Torsilieri

SOUND DESIGN AND MIX

Sound Design: Dan Flosdorf

Mix Engineer: Dan Flosdorf