National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute.
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Longer form:
BRAND : BABYBEL, BEL GROUPE
CAMPAIGN: EQUITY 2025 – FUN KIND OF GOOD
BRAND REPRESENTATIVES :
GENERAL MANAGER : Linda Neu
MARKETING DIRECTOR : Louis Lopez
SENIOR GLOBAL MANAGER : Tiphaine Bernard-Piekarski
CREATIVE AGENCY : HAVAS/PROVIDENCE
ACCOUNT TEAM :
VICE PRESIDENT : Marielle Durandet
ASSOCIATE DIRECTOR : Mirella Ghil
ASSOCIATE DIRECTOR : Damien Clanet
ACCOUNT MANAGER : Laure Vrielinck
JUNIOR ACCOUNT EXECUTIVES : Roxane Aguilar, Mehdi Bennis
CREATIVE TEAM
EXECUTIVE CREATIVE DIRECTOR : Antoinette Beatson
CREATIVE DIRECTOR : Julien Deschamps
COPYWRITERS : Jean-Christophe Lesne, Aurélie Guilbeau, Alexander Choat
ART DIRECTORS : Frédéric Rougier, Laura Tarlton
CREATIVE RESSOURCES MANAGER : Constance Chauveau
HEAD OF PRODUCTION : Susan Baumerder
CREATIVE PRODUCER : Géraldine Fau , Andrea Hortua , Félix Vroegop
AGENCY POST-PRODUCTION: Prose On Pixels
STRATEGIC PLANNING : Yann Chervet
SOCIAL MEDIA MANAGER: Thomas Recouderc-Meunier
PRODUCTION HOUSE : Prose On Pixels
DIRECTORS : SOANDSAU
PRODUCER : Jacques-Etienne Stein
EXECUTIVE PRODUCER: Jacques-Etienne Stein
3D STUDIO DIRECTOR : Emilie Nicodex
POST PRODUCER : Xavier Boutin
3D SUPERVISOR: Marc Gutmann
PRODUCTION COORDINATOR : Frédéric Mesnard
CALIBRATOR : Mathieu Caulet
POST-PRODUCTION HOUSE : STUDIO 3D / Prose On Pixels
MUSIC CREATIVE DIRECTOR : Adam Ghoubali
MUSIC MANAGER: Adam Ghoubali, Seril Ferran
SOUND STUDIO: Capitaine Plouf
SOUND STUDIO MANAGER: Guillaume Le Guen
MUSIC
Title : I’m your baby – Featuring Sam Quealy
Author/Composer : Sam Quealy, Marlon Magnée
Singer : Sam Quealy
Editor : Sony music publishing
Master Owner : Music and craft