"The Direct Effect" provides first-time mothers experiencing poverty with direct financial donations

McCann Global Health, an IPG Health company is launching “The Direct Effect” for the Family Health Project (https://www.familyhealthproject.org/), a charitable organization out of Massachusetts, highlighting a program that provides first-time mothers experiencing poverty with direct financial donations of $400 monthly for three years, no questions asked.

The new film and redesigned website challenge the conventional wisdom around poverty solutions and encourage sustained donations. The goal with this new campaign is to provide $400 to sixty moms over a three-year period with the help of recurring donations.

Campaign Credits
Lead Agency: McCann Global Health, an IPG Health Company
President, McCann Global Health President: Briana Ferrigno
Executive Creative Director: Dov Zmood
SVP, Producer: Billy Diesel
VP, Account Director: Emily Carter
VP, Strategist: Diane Parrott
Director of Project Management: Melissa Curtis
Group Art Supervisor: Kamil Fedko
Art Director: Jessica Masur
Senior Account Executive: Abigail Allhusen

Media Engagement: Resolute, A Weber Shandwick Company
SVP Paid Media: Brittany Poblete
Sr. Associate Paid Media: Giovanni Espinoza

Production: Bryght YoungThings
Director: Mikayla Gamble
EP: Chelsea Greenwood
Founder: Daniel Navetta 
Head of Production: Steve Cozzarelli
Line Producer: Steve Oare
Sales & Management: Katie Northy / Talk Shop
 
Editorial: Bandit
Editor: Zeke O’Donnell
Edit EP: Laura Relovsky
Post Producer / Head of Production: Laura Cavenaugh
Assistant Editor: Chris McNinch
 
Color: Jared Rosenthal

Finishing: Nice Shoes
Flame Artist: Arthur Dorrington
Senior Producer: Paul Dekams
Head of Production: Andrew Pandolfino
Finish EP: Jason Farber
 
Original Music: Sonic Union
Composer & Creative Director: Zac Colwell 
Executive Creative Director: Halle Petro
Music Producer: Justin Morris
Music Supervisor: Julian Fader

Sound: Sonic Union
Audio EP: Pat Sullivan
Sound Designer & Mix Engineer: Julienne Guffain
Assistant Engineer: Joey Glick