National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
To create awareness about how different it is to eat with a cleft lip and palate, Smile Asia created a special tasting meal in partnership with the Ritz-Carlton, with specially designed serving utensils, too.
They were then presented with a card featuring a child with a cleft palate and a headline: For children with cleft, this experience lasts more than just one meal.
Powerful stuff.
Yuan Ling Tan – Jr. Art Director
Emily Mok – Jr. Art Director
Mellisa Go – Copywriter
Kirby Ho – Producer
Nicole Lade – General Manager
Smile Asia
Abhimanyu Talukdar – Secretary-General
Phoebe Low – Manager, Programme
The Ritz-Carlton
Mark Fletcher – Director of Human Resources
Massimo Pasquarelli – Executive Chef
Lewis Quinn – Director of Food and Beverage
Ken Fong – Banquet Operations Manager
Nathalyn Fong – Director of Public Relations and Marketing Communications.