I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Short rationale: Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts.
This campaign reflects that tradition by encouraging people everywhere to "Think" while also giving them a place to write down their thoughts..
Ah, neat, KNARF New York has made lined papers out of our beloved idea-receiving objects at hand everywhere, like the good old napkin, toilet paper rolls (yes, using toilet paper as ad media just like crumpler did in October last year I predict coupons on TP by 2010), even sugar packets and tray liners. Nice idea, nice looking execution and thanks for all that lined paper I totally need. Check out the other executions and credits inside.
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