National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
In the fall of 2020, Nissan Motor Co., Ltd. conducted an independent survey based on the hypothesis that “customers who are interested in cars may like cats.”
As a result, about 80% of women in their 20s and 40s who want to buy a car turned out to also be “cat lovers”, and about 60% usually see images of cats on SNS etc. With this in mind, Nissan Motor Co., Ltd. has developed “Nyasan Days, a light car for cats.” No, seriously. It's so cute!
Client: Nissan Motor Co., Ltd