Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
The Cash for Life suite of games includes three ticket levels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, “The longer you live, the more you get”, and that means taking extra precautions to maximize winnings.
Creative Director: Grant Tennison, Jonathan Linder
Art Director: Aaron Pendleton
Writer: Miller Jones
Planner: Susan Pitt, Eddie Revis
Account Supervisor: Melissa Slonski
Account Director: Nicole Torrillo
Photographer: Taylor Castle
Retoucher: Doug Stanley
Agency Producer: Kent Smith
Executive Producer: Phillip Detchmendy
Line Producer: Janice Biggs
Director of Photography: Barry Parrell
Production House: The Sweet Shop
Director: Peter Martin
Editing House: The Whitehouse
Editor: Carlos Lowenstein
Editor’s Assistant: Lars Makie
Transfer: Filmworkers Club (Michael Mazur)
Music Company: Spank Music
Music Director’s Name: Gary Sound