Where’s the Beef? 10 Classic Burger Ads
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Every year I tirelessly attack the long list of the Epica Awards, judging everything in order to create the shortlist that we then keep judging to sort out the winners. It's a time-consuming and unpaid job, but as someone who loves advertising, it's also tons of fun.
But this year, I'll be joined by an industry first, and it's the first time in over 35 years that a non-journalist has been invited to vote on Epica Awards entries. I'm being joined by an AI. The AIJE – or AI Jury Experiment.
Don't worry though, as nifty as AI is, the results will not count towards the official prizes. But the Epica Awards will publish the results alongside its official list of winners on December 8 2023 so you can judge for yourself how the AI did.
Operations director Nicolas Huvé, who is behind the initiative