National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
A good example of reverse psychology in advertising. It's chock full of celebrities so it's semi-entertaining. Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman and many more tell you not to vote, because seriously who cares? Who cares about your children's education? Melting ice-caps, pfft, I hear polar bears can swim. Terrorism? Bah, who cares? Nobody cares. You don't have to vote. Nope. Don't vote. You don't want to anyway. It's not like you care.
Credit: "Don't Vote"
Talent: Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman