"I know you’ve been playing #DiabloIV and that means there have been many epic #DiabloDeaths. Let me personally eulogize you fallen heroes. Post your #DiabloIV death clip on Twitter & TikTok with the hashtag #DiabloDeaths, and you could be eulogized by me. See you in Hell!"
"The trick to having your blood drained is only share a sexy amount. Obviously don't give it all up in one go. Amateur hour over here." Last week, Diablo IV launched its billboard campaign in New York, which took on an otherwordly feel as smoke from Canada's wildfires actually turned the sky red. This photo of one of the billboards went viral with the caption: "Welcome to hell, New York".
