Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals.
The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and challenge them to solve the case of the missing CLUE Scratcher—all within 30 suspense-filled seconds.
“I love to plus the boards and enrich the visuals whenever and wherever I can," said Rodericks. “Each job has that one thing that can truly elevate a concept and I knew reaching out to Steve Yedlin and his team was the best thing for the vision."
CREDITS
PRODUCTION
Production Company: Spang
Director: Jordan Rodericks
DP: Steve Yedlin
Executive Producer/Founder: Melanie Cox
Line Producer: Kaitlin Scates
EP of Post Production: Maggie Melton
Music: Cleod9
Mix: Overcoast
Editorial: Spang
Editor: Jim Vaile
Colorist: Phil Beckner
ADVERTISING
Advertising Agency: Fable
CEO, CCO: David Neale
President, ECD: Kate Carpenter
Creative Director: Maggie Wilhelm
Senior Art Director: Hilda Hosseini
Copywriter: Blake Carlson
Art Director: Mikaela Peters
Senior Producer: Nicolette Steele
Director of Account Service: Brett Shiflett
Account Executive: Abby Steuart
CLIENT
Client: The Virginia Lottery
Executive Director: Khalid Jones
Deputy Executive Director of Marketing: Scott Kenyon
Senior Brand & Advertising Manager: Lindsay Yowell
Marketing Project Manager: Dana Survello
Digital Advertising Coordinator: Jordan Pye