CLUE Games for Virginia Lottery

Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals. The creative brief? Turn audiences into detectives, immerse them in a real-life mystery, and challenge them to solve the case of the missing CLUE Scratcher—all within 30 suspense-filled seconds.

“I love to plus the boards and enrich the visuals whenever and wherever I can," said Rodericks. “Each job has that one thing that can truly elevate a concept and I knew reaching out to Steve Yedlin and his team was the best thing for the vision."

CREDITS PRODUCTION Production Company: Spang Director: Jordan Rodericks DP: Steve Yedlin Executive Producer/Founder: Melanie Cox Line Producer: Kaitlin Scates EP of Post Production: Maggie Melton Music: Cleod9 Mix: Overcoast Editorial: Spang Editor: Jim Vaile Colorist: Phil Beckner ADVERTISING Advertising Agency: Fable CEO, CCO: David Neale President, ECD: Kate Carpenter Creative Director: Maggie Wilhelm Senior Art Director: Hilda Hosseini Copywriter: Blake Carlson Art Director: Mikaela Peters Senior Producer: Nicolette Steele Director of Account Service: Brett Shiflett Account Executive: Abby Steuart CLIENT Client: The Virginia Lottery Executive Director: Khalid Jones Deputy Executive Director of Marketing: Scott Kenyon Senior Brand & Advertising Manager: Lindsay Yowell Marketing Project Manager: Dana Survello Digital Advertising Coordinator: Jordan Pye

Campaign Timeline

May 6th-June 29th, 2025

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