Cervejeira Sou Eu/"Cervejeira" Is Me - Case Study (Brazil) 2021

Cervejeira Sou Eu/"Cervejeira" Is Me - Case Study (Brazil) 2021

"Since the beginning of the modern wold women have been in the forefront of beer production...." But, if you google the word "Cervejeira", you don't get a female beer master, you get a fridge! I feel like creatives are a bit preoccupied with google image search results, and how easy it is to game with with enough social media hashtags. 

Title:   Cervejeira Sou Eu/"Cervejeira" Is Me


Product/Service: Institutional

Client:   AmBev

Ad agency:   Mutato/draftLine

Production Company:   Surreal Hotel Arts

Editing Company:   Octopost

Sound Company:   Cabaret



Creative Director:   Alessandra Muccillo



CCO: Eduardo Camargo

Copywriter: Alessandra Muccillo

Copywriter: Marcella Nunes

Copywriter: Paula Baselice

Art Director: Gabriela Barreira

Art Director: Adriano Brodbeck

Additional Credits:   Marketing Team: Alexandre Alvez, Isabela Graça, Lucas Junqueira






Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.

OSZAR »