National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
"Since the beginning of the modern wold women have been in the forefront of beer production...." But, if you google the word "Cervejeira", you don't get a female beer master, you get a fridge! I feel like creatives are a bit preoccupied with google image search results, and how easy it is to game with with enough social media hashtags.
Title: Cervejeira Sou Eu/"Cervejeira" Is Me
Product/Service: Institutional
Client: AmBev
Ad agency: Mutato/draftLine
Production Company: Surreal Hotel Arts
Editing Company: Octopost
Sound Company: Cabaret
Creative Director: Alessandra Muccillo
CCO: Eduardo Camargo
Copywriter: Alessandra Muccillo
Copywriter: Marcella Nunes
Copywriter: Paula Baselice
Art Director: Gabriela Barreira
Art Director: Adriano Brodbeck
Additional Credits: Marketing Team: Alexandre Alvez, Isabela Graça, Lucas Junqueira