Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
A lesson in outdoor survival skills takes a wild turn in Busch Light’s Super Bowl LVII ad. Suddenly Sarah McLachlan appears, parodying her own association with the American Society for the Prevention of Cruelty to Animals due to her song “Angel” used in their ads. But the Busch schhhhhhhhhhhhhh tells her to stop pitching animal rights, as the Busch man tells her that she's cuddled up with a wolf. Whoops.
Busch Light will donate $25,000 to the nonprofit One Tree Planted to help restore forests and support biodiversity efforts. The campaign “Busch Guide” will continue to run this year, with more helpful tips like how to signal for help, avoid poison ivy, and what to do when you face a black bear.
