National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
While the dudes are excited to watch the World Cup, the ladies are excited to watch the dudes play. Knowing that the sexy level has been raised this time of year, it's up to the spectator bros to step up their game. This presumably is done by spraying AXE all over the place, until the ladies are overcome with desire and/or pass out from the fumes.
Quite the timely idea from DDB Puerto Rico.
Agency: DDB Latina Puerto Rico
Client: Unilever
Chief Creative Officer: Kike Renta
Creative Directors: Jenny LĂłpez, Jose M. Rivera
Art Directors: Jose M. Rivera, Jesse EchevarrĂa
Copywriter: Jenny LĂłpez
Account Supervisor: Edgardo M. Rivera
Advertiserâs Supervisor: Angel J. Rivera
Account Manager: Tangie Sobrino
Planner: José R. Gonzålez
Content Manager: Sugeiny Tirado