Credits Client: Aspen Park Shopping Center Account Director: Cidinha Coquemalla Account Executives: Miriam Araujo, Leticia Yoshimoto and Ana Lucia Garcia Media planning: Patr"cia Candida Soares Agency: Sol Propaganda Creative Director: Walter Thome Jr. Art Director: Vanderlei Cirino Designer: Roberval Buzon Copywriter: Jefferson Matsumoto Commercial Director: Moracy Jacques Junior Production company: Jacques Video Sound: Ronaldo Gravino Sound Company: Estudio Digi&Tal Client Approval: Carlos Eduardo Albuquerque and Marisa de Oliveira Aspen Park Shopping Center is located in Maringa (city + region population around 1 million inhabitants), in the state of Parana, Brazil. Thanks to its really beautiful decoration, the theme of the campaign is "Belissimo Natal" (Very beautiful Xmas). This time of the year, everyone is Santa Claus. So there they all are, in Aspen Park, buying great brands and having a good time. So much for tradition: interesting how Santa HAS to wear the same heavy coat as in Northern Hemisphere, even when we've been having some 40° Celsius this December in Brazil.
